Pakistan › RANG

South Asia
Written By Josh Brammer

Rural Developing Artisanal Livelihoods in Rural Pakistan (RANG) 

In April 2016, we were contracted by the Indus Heritage Trust (IHT) to support their World Bank-funded project, “Developing Artisanal Livelihoods in Rural Pakistan - RANG,” aimed at improving the livelihoods of 2,600 rural women embroiderers in Punjab and Sindh. We helped IHT become market-ready for export, focusing on enhancing design, business practices, and market linkage strategies to appeal to the US market. Key strategies included positioning Pakistan as a design leader, leveraging high-quality fabrics, shifting focus to home décor, and improving business communication and transactions with US buyers.

Key Achievements:  

  • Assisted 2,600 rural women embroiderers in Punjab and Sindh.

  • Conducted design workshops and export training with 20 local designers and entrepreneurs.

  • Developed over 80 new products.

  • Participated in three international trade shows in the US.

  • Generated approximately $27,000 in export sales and established ongoing relationships with over 15 US wholesalers and retailers. 

Donor: World Bank (Indus Heritage Trust)

Start Date: August 2016

End Date: August 2017

Number of Beneficiaries: 2,600 Artisans 

Training Hours: 8,312

Number of Businesses Supported: 1

Josh Brammer

We help founders build a marketing system for simpler sales and marketing.

https://www.hellolantern.com
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