Mexico › Yucatán Peninsula Assessment
We conducted a craft sector assessment in Campeche, Yucatán, and Quintana Roo to evaluate artisans’ economic potential and business needs. They interviewed 83 artisan groups, uncovering a large, skilled labor force, predominantly women, with limited education and few job opportunities. The assessment revealed that while traditional craft skills are well-developed, product designs lack innovation, limiting market success. Opportunities were identified in artisanal food processing and the need for improved raw material supply, market-based design, and business training to enhance the sector's growth and income potential.
Key Achievements:
Evaluated artisan groups by examining their skills and craft potential, including textiles and local artisanal foods.
Analyzed economic aspects of the craft industry, identifying constraints and gaps in raw material supply and business services.
Engaged local partners to support artisan communities, leveraging successful strategies from previous projects.
Assessed market potential by exploring sales opportunities in the tourist industry and international market.
Focused on blending cultural heritage with market demand to preserve identity while fostering economic growth.
Donor: W.K. Kellogg Foundation
Start Date: May 2017
End Date: November 2017
Number of Beneficiaries: 75 Artisans
Training Hours: 38,240
Number of Businesses Supported: 6
